BREAD IS NOT A VERY GOOD
Save me in Syria is about tackling the root cause of the problem.
The campaign aims to redirect the public’s focus to the root cause of the Syrian conflict, namely a lack of civilian protection from a brutal dictatorship, now aided and abetted by foreign backers (including Russia and Iran), and met with a blind eye from the international community.
Save me in Syria is about focusing our collective efforts on saving civilians inside Syria, rather than waiting for them to become refugees or in need of humanitarian aid.
What the Syrian people are crying out for is for the killing to stop, to be safe in their own homes, to not be turned into refugees, and to have justice. That’s what we need to make happen.
Save me in Syria is about recognising that our Government's ISIS-first approach will not work until civilians are protected from Assad and Russian air strikes.
This campaign also challenges the ISIS-first approach adopted by our policy makers by emphasising that the Assad regime’s actions are the major drive for the humanitarian crisis in Syria and for the consequent refugee and terrorism crises and that therefore, the threat from ISIS cannot be addressed until civilian protection from Assad forces is established.
For example, we fail to put into context that the Assad regime’s actions contributed directly to the rise of ISIS in Syria. This is not to mention that ISIS is responsible for roughly 1.5% of civilian deaths in Syria, while Assad and his allies are responsible for over 90% of civilian deaths. So how can he be the best alternative?
Save me in Syria is about giving intelligent charity.
This campaign addresses the overwhelming pattern by which people’s compassionate responses to the shocking and gruesome images and videos from Syria is to provide Syrians with food, clothes, shelter, and refuge.
However what we fail to realise is that humanitarian aid is not enough. We need to address the root cause of the problem. We need to think about how Syrian civilians became orphans, refugees, displaced persons, or in need of humanitarian assistance in the first place.
Let's not just give charity, but let's give intelligent charity and invest time and resources into stopping these problems in the first place. We need to ask ourselves what's more effective: money as aid after people become refugees or money to invest in efforts to stop people becoming refugees in the first place?
Save me in Syria is about the fight of the Syrian people for freedom and justice.
We listen to hundreds of voices about Syria but how many of us speak to Syrians themselves? Ask them what they want, ask them why they are protesting, ask them their story.
THE HARD TRUTH
OF CIVILIANS HAVE BEEN KILLED BY THE SYRIAN REGIME
TEST YOURSELF WITH OUR SYRIA FACTS QUIZ: